Before the Dutch Revolt, Antwerp had played an important role as a distribution centre in northern Europe. After 1591, however, the Portuguese used an international syndicate of the German Fuggers and Welsers, and Spanish and Italian firms, that used Hamburg as the northern staple port to distribute their goods, thereby cutting Dutch merchants out of the trade. By then the Fuggers were already the powerful family that replaced the De Medici family. The Fuggers took over many of the Medicis' assets and their political power and influence. They were closely affiliated with the House of Habsburg whose rise to world power they financed. This naturally made them an attractive trading partner to the Portuguese.
Before their prominence, however, the founding father of the family dynasty, Johann Fugger, was a weaver at Graben, near the Swabian Free city of Augsburg. His son, also called Johann (or Hans) settled in Augsburg and the first reference to the Fugger family there is his arrival recorded in the tax register of 1367. His eldest son, Andreas Fugger, was a merchant in the weaving trade, and was nicknamed "Fugger the Rich” after buying land and other properties. The Fugger family itemized and inventoried a large number of Oriental rugs, an unusual undertaking at the time. In 1386 another son, Hans Fugger was elected to the directorate of the weaver's guild, thus granting him a seat in the city's Grand Council. Hans Fugger's younger son, Jakob the Elder, founded another branch of the family. This branch progressed more steadily and they became known as the "Fuggers of the Lily" after their chosen arms of a flowering lily on a gold and blue background. Jakob was a master weaver, a merchant, and an alderman. In 1466 Jakob Fugger the Elder moved from the weaver's guild into the merchant's guild. He came to rank as the seventh-richest taxpayer in the city's tax register. Jakob's eldest son, Ulrich, took over the business on his father's death, and in 1473 he provided new suits of clothes to Frederick, his son Maximilian I, and his suite on their journey to Trier to meet Charles the Bold of Burgundy and the betrothal of the young prince to Charles's daughter Maria. Thus began a very profitable relationship between the Fugger family and the Habsburgs.
When the Fuggers made their first loan to the Archduke Sigismund in 1487, they took as security an interest in silver and copper mines in the Tirol. This was the beginning of an extensive family involvement in mining and precious metals. The Fuggers also participated in mining operations in Silesia, and owned copper mines in Hungary. Their trade in spices, wool, and silk extended to almost all parts of Europe.
Ulrich's youngest brother Jakob Fugger, born in 1459, was to become the most famous member of the dynasty. In 1498 he married Sibylla Artzt, Grand Burgheress to Augsburg, the daughter of an eminent Grand Burgher of Augsburg. They had no children, but this marriage gave Jakob the opportunity to elevate to Grand Burgher of Augsburg and later allowed him to pursue a seat on the city council (Stadtrat) of Augsburg. He was elevated to the nobility of the Holy Roman Empire in May 1511, created Imperial Count in 1514, and in 1519 led a consortium of German and Italian businessmen that loaned Charles V 850,000 florins (about 95,625 oz(t) of gold) to procure his election as Holy Roman Emperor over Francis I of France. The Fuggers' contribution was 543,000 florins.
In 1494, the Fuggers established their first public company. Jakob's aim was to establish a copper monopoly by opening foundries in Hohenkirchen and Fuggerau (named for the family, in Carinthia) and by expanding the sales organization in Europe, especially the Antwerp agency. Jakob leased the copper mines in Neusohl (Besztercebánya, today Banská Bystrica, Slovakia) in 1495, eventually making them the greatest mining centre of the time. Jakob died in 1525. He is considered to be one of the richest persons of all time and today he is well known as Jakob Fugger "the rich". Before his death, Jakob deposited 15,000 florins as an endowment for some almshouses. In 1514, he bought up part of Augsburg and in 1516 came to an agreement with the city that he would build and provide a number of almshouses for needy citizens. By 1523, 52 houses had been built, and the Fuggerei had come into existence. It is still used today.
The Fuggerei is the world's oldest social housing complex. The rent was and is still one Rheinischer Gulden per year (equivalent to 0.88 euros), as well as three daily prayers for the current owners of the Fuggerei The conditions to live there remain the same as they were 480 years ago: one must have lived at least two years in Augsburg, be of the Catholic faith and have become indigent without debt. The five gates are still locked every day at 10 PM. The Fuggerei is supported by a charitable trust established in 1520 which Jakob Fugger funded with an initial deposit of 10,000 guilders. The Fugger family foundation (charitable trust) is currently headed by countess Maria-Elisabeth von Thun und Hohenstein, née countess Fugger von Kirchberg, who lives at Kirchberg Castle.
Anselm Maria Fugger von Babenhausen (1766–1821) was the first Fugger to be created Prince of the Holy Roman Empire in 1803. The present head of this branch is Prince Hubertus Fugger von Babenhausen who owns Jakob the Rich's former business seat, the Fuggerhäuser in Augsburg, as well as nearby Wellenburg Castle and the castle at Babenhausen, Bavaria (purchased by Anton Fugger in 1539 and today housing a museum on the family history); he is also co-owner of a small private bank, the Fürst Fugger Privatbank, in Augsburg